Two new stock sets added at Shadowlight’s East coast studio
Shadowlight Group

Posted on July 24, 2015 by Shadow Light

Shadowlight has recently welcomed two new beautifully constructed stock sets into our repertoire, bringing our studio collection to 23 sets and one new fully operational kitchen set located in Aurora Film’s soundstage. Along with our existing sets, these two new stock sets are able to fulfill a high level of immediacy for clients looking to [...]

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Lights, Camera, Alteration!
Shadowlight Group

Posted on May 13, 2015 by Shadowlight

Nothing’s Final in Adobe Photoshop Brand Managers and Creative Directors put a lot of stock in digital artists these days. Drop in on any commercial photography shoot, and there’s a good chance you’ll hear someone reassure their design team with the most overused and undervalued words in marketing and advertising. “We Can Fix That in [...]

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Stock sets at Shadowlight help Aquatic Bath get the most out of their production value
Shadowlight Group

Posted on May 20, 2014 by Shadowlight

Our client, a marketing manager at Aquatic Bath, used stock sets to get a full library of product images within her budget. See some examples of the results.

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Stephanie Kicera: Bringing a Unique Eye to the Design Team
Shadowlight Group

Posted on April 14, 2014 by Shadowlight

Shadowlight recently promoted Stephanie Kicera to associate designer. Stephanie brings a degree in interior design and extensive experience with Shadowlight to her new responsibilities on the design team.

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Case Study: Creating ELKAY’s Mobile Showroom
Shadowlight Group

Posted on March 12, 2014 by Shadowlight

When ELKAY needed to take its showroom on the road, they turned to Shadowlight to
create visuals as big as their ideas. ELKAY’s Heart of the Home Tour trailer is turning
heads all over the country.

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The Evolution of Shadowlight
Shadowlight Group

Posted on February 20, 2014 by Shadowlight

Thanks to continued growth at Shadowlight, we’re pleased to announce that we’ve promoted several employees to new positions and new responsibilities.

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New Shadowlight CGI Website Redefines
Perceptions for Product Presentation
Shadowlight Group

Posted on February 03, 2014 by Shadowlight

See how photorealistic computer generated imagery (CGI) can be on our CGI division’s new website. The site also features some of our animation and augmented reality work.

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Shadowlight to Unveil Augmented Reality Kitchen App at KBIS Party in Vegas
Shadowlight Group

Posted on January 10, 2014 by Shadowlight

Customers can visualize products in their own homes with Shadowlight’s Augmented Reality Kitchen app, unveiled at the joint Kitchen & Bath Industry Show (KBIS) and International Builders’ Show (IBS) in Las Vegas February 5.

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The Advantages of 360 Degree Product Photography
Shadowlight Group

Posted on December 19, 2013 by Shadowlight

With so many shoppers researching products online before buying, 360 degree product photography can be a powerful sales tool. 360 degree photography can give buyers the next best thing to a showroom experience, allowing them to virtually walk around the product and even “lean” in for a better look.

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Rubbermaid Case Study: Capturing Functionality Using On-Location Photography
Shadowlight Group

Posted on December 13, 2013 by Shadowlight

Rubbermaid wanted to showcase a new line of residential sheds, including images of the sheds in use in real backyards. Telling their story involved scouting locations, installing some sheds and staging the scenes, right down to the landscaping.

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