Stock sets at Shadowlight help Aquatic Bath get the most out of their production value
Shadowlight Group

Posted on May 20, 2014 by Shadowlight

Our client, a marketing manager at Aquatic Bath, used stock sets to get a full library of product images within her budget. See some examples of the results.

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Stephanie Kicera: Bringing a Unique Eye to the Design Team
Shadowlight Group

Posted on April 14, 2014 by Shadowlight

Shadowlight recently promoted Stephanie Kicera to associate designer. Stephanie brings a degree in interior design and extensive experience with Shadowlight to her new responsibilities on the design team.

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Case Study: Creating ELKAY’s Mobile Showroom
Shadowlight Group

Posted on March 12, 2014 by Shadowlight

When ELKAY needed to take its showroom on the road, they turned to Shadowlight to
create visuals as big as their ideas. ELKAY’s Heart of the Home Tour trailer is turning
heads all over the country.

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The Evolution of Shadowlight
Shadowlight Group

Posted on February 20, 2014 by Shadowlight

Thanks to continued growth at Shadowlight, we’re pleased to announce that we’ve promoted several employees to new positions and new responsibilities.

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New Shadowlight CGI Website Redefines
Perceptions for Product Presentation
Shadowlight Group

Posted on February 03, 2014 by Shadowlight

See how photorealistic computer generated imagery (CGI) can be on our CGI division’s new website. The site also features some of our animation and augmented reality work.

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Shadowlight to Unveil Augmented Reality Kitchen App at KBIS Party in Vegas
Shadowlight Group

Posted on January 10, 2014 by Shadowlight

Customers can visualize products in their own homes with Shadowlight’s Augmented Reality Kitchen app, unveiled at the joint Kitchen & Bath Industry Show (KBIS) and International Builders’ Show (IBS) in Las Vegas February 5.

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The Advantages of 360 Degree Product Photography
Shadowlight Group

Posted on December 19, 2013 by Shadowlight

With so many shoppers researching products online before buying, 360 degree product photography can be a powerful sales tool. 360 degree photography can give buyers the next best thing to a showroom experience, allowing them to virtually walk around the product and even “lean” in for a better look.

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Rubbermaid Case Study: Capturing Functionality Using On-Location Photography
Shadowlight Group

Posted on December 13, 2013 by Shadowlight

Rubbermaid wanted to showcase a new line of residential sheds, including images of the sheds in use in real backyards. Telling their story involved scouting locations, installing some sheds and staging the scenes, right down to the landscaping.

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Shadowlight Helps Jenn-Air Expand Marketing Reach
 through Product Placement
Shadowlight Group

Posted on November 22, 2013 by Shadowlight

When Jenn-Air designed two luxury kitchens to showcase its newest product lines, they included a lot of high-end finishes and fixtures. To help them realize their visions within budget, Shadowlight reached out to clients that manufacture related products. The resulting partnerships allowed our clients to create high-end visuals at a significant savings.

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The Advantages of Using CGI in Commercial Photography
Shadowlight Group

Posted on November 21, 2013 by Shadowlight

How lifelike can computer generated imagery (CGI) be? Experience the work of our CGI division first-hand, and see if you can tell the difference between the traditional photograph and the computer generated image.

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