Stephanie Kicera: Bringing a Unique Eye to the Design Team
Shadowlight Group

Posted on April 14, 2014 by Shadowlight

Amid growing demand for design and styling services, Shadowlight is pleased to announce the promotion of Stephanie Kicera from design assistant to associate designer. Stephanie brings a degree in interior design, several years of experience in set lighting, 3-D CAD work, stage layout, and scenic design, plus more than a year of experience with Shadowlight’s [...]

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Case Study: Creating ELKAY’s Mobile Showroom
Shadowlight Group

Posted on March 12, 2014 by Shadowlight

ELKAY, a leading manufacturer of cabinets, sinks and faucets, wanted to bring the showroom experience to a town near you. To accomplish this, the company transformed the interior of a 44-foot tractor trailer into a mobile showroom to show off its new line of cabinet, sink and faucet products. The Heart of the Home Tour [...]

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The Evolution of Shadowlight
Shadowlight Group

Posted on February 20, 2014 by Shadowlight

Shadowlight takes pride in the fact that we have recently promoted 3 employees from within the company. We’ve experienced a lot of growth over the years and we look forward to the future as we continue to evolve to meet the new challenges and opportunities presented by our clients. Get to know some of our [...]

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New Shadowlight CGI Website Redefines
Perceptions for Product Presentation
Shadowlight Group

Posted on February 03, 2014 by Shadowlight

Redefining perception is more than just a tagline at The Shadowlight Group. It’s the goal behind everything we do. And nowhere is it more applicable than in our CGI division. Since 2011, we’ve been pushing the boundaries of what’s real – and what’s not – by creating innovative CG imagery , animations, interactive and augmented [...]

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Shadowlight to Unveil Augmented Reality Kitchen App at KBIS Party in Vegas
Shadowlight Group

Posted on January 10, 2014 by Shadowlight

Shadowlight will be showcasing our suite of services during The Kitchen & Bath Industry Show (KBIS) and International Builders’ Show (IBS) in Las Vegas. KBIS and IBS have co-located for the first time in history, giving Shadowlight a unique opportunity to thank our existing clientele and meet new industry professionals by throwing a party. Invitees [...]

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The Advantages of 360 Degree Product Photography
Shadowlight Group

Posted on December 19, 2013 by Shadowlight

One of the challenges online retailers face is how to provide customers with an online shopping experience that is as real as the in-store experience. A tool that has proved effective for our clients to overcome this challenge is 360 Degree Product Photography. 360 Degree Product Photography adds a new dimension to the online shopping [...]

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Rubbermaid Case Study: Capturing Functionality Using On-Location Photography
Shadowlight Group

Posted on December 13, 2013 by Shadowlight

When Rubbermaid, a company known for providing storage solutions that simplify everyday lives, needed photography to launch a new line of residential sheds, their vision was for more than a typical studio shoot. They wanted on-location product photography to supplement the studio shots we had already shot. The reason: this would allow Rubbermaid to show [...]

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Shadowlight Helps Jenn-Air Expand Marketing Reach through Product Placement
Shadowlight Group

Posted on November 22, 2013 by Shadowlight

Product placement is everywhere. It’s hard not to notice the brand name beverages sitting on the table during your favorite reality competition TV show. These types of placements allow companies to expand marketing reach by showcasing their products to a new audience. And it makes even more sense when your company can partner with complementary [...]

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Shadowlight Helps Jenn-Air Expand Marketing Reach
 through Product Placement
Shadowlight Group

Posted on by Shadowlight

Product placement is everywhere. It’s hard not to notice the brand name beverages sitting on the table during your favorite reality competition TV show. These types of placements allow companies to expand marketing reach by showcasing their products to a new audience. And it makes even more sense when your company can partner with complementary [...]

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The Advantages of Using CGI in Commercial Photography
Shadowlight Group

Posted on November 21, 2013 by Shadowlight

Computer generated imagery (CGI), created at Shadowlight CGI, compliments the commercial photography industry. Shadowlight offers the unique ability to mimic the detailed look of a photograph, including the desired technical accuracy, texture and color of an object or scene, making it an adaptive tool for a variety of projects. Save on Shipping, Logistical and Construction [...]

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